Joseph M Pignatelli Jr attended Villanova University. Joe married his interests; conceptualiztion, managing, owning and consulting in the hospitality sector to more than 70 businesses which included: casinos, bars, restaurants, nightclubs and entertainment venues.  In 1997, he founded Solid Enuff Consulting, Inc, a marketing and management solutions company, which held contracts with national giants such as Caesar’s Entertainment and the Pool at Harrah’s, which he is widely credited with growing into one of the top 10 nightclubs in the world. A pioneer of both guerrilla and digital marketing, Joe has branched out from hospitality to help companies such as Mudshare, Inc, a proprietary marketing platform previously used in the political sector, and repurposed its technology for a variety of industries.  He’s also adapted his own “ generation next” marketing tools and custom campaigns, combined with old school promotional muscle, for an array of businesses, including those in the health and wellness space.  He is delighted to bring his cutting-edge style and unique perspective to Liven Up.